Aisle Coach
For the parents who said yes.
The other apps assume you know how to coach. This one assumes you don't — and that's okay.
A premium native iPhone app for first-time volunteer parent coaches of youth rec sports (ages 4–8). AI-generated practice plans. Stress-reducing game-day tools. Built by a rec coach, for rec coaches.
Today's Practice
Warmup · Red Light Green Light
8 min
Skill · Dribble the Cones
12 min
Skill · Passing Gates
12 min
Scrimmage · Sharks & Minnows
15 min
Cooldown · Team Circle
3 min
"They'll be distracted today. That's fine. Keep it moving."
AI-generated. One tap. No blank page.
The Name
It started with two words.
"I'll coach." Two words, spoken reluctantly at a league meeting or in a reply to an email, that changed your Saturdays for a season. Aisle Coach — pronounced "I'll Coach" — is built for the next ten weeks of your life.
Two Engines
One for the week. One for Saturday.
Practice Planning
AI-generated practice plans tuned to your sport, age group, team size, experience, and what you've already worked on this season. One tap. A full plan — not chat output.
Game Day
Dynamic lineups based on who shows up. Fair-play tracking. Shift timers with haptic alerts. One-thumb operation in harsh sunlight. Designed for the sideline, not the office.
What's Inside
Conversational onboarding — done in under 3 minutes
AI-generated practice plans via Claude
80+ drills across soccer, basketball & flag football
Tap any drill for diagrams, coaching points & variations
Pre-game RSVP tracking (no parent-facing component needed)
Auto-generated starting lineup with fair-play applied
Big-target game-day check-in screen
Shift timer with haptic sub alerts
Season playing-time fairness dashboard
Post-game notes that feed the next practice plan
iCloud sync — your data, your device
No ads. Ever.
Simple, Honest Pricing
Free is genuinely useful. Pro unlocks the AI. No ads, ever.
Free
- One team, full season
- Full roster, schedule & lineup engine
- Pre-seeded (non-AI) practice plans
- Playing time tracking
- Full drill library (read-only)
- Fair-play logic
Aisle Coach Pro
- AI-generated practice plans (~15–20/month)
- Unlimited teams
- Season analytics & playing time reports
- Advanced lineup customization
- Priority support
What coaches are saying
"I had no idea what I was doing as a first-time soccer coach. This app made me look like I knew exactly what I was doing."
Morgan L.
Soccer Parent
Launching with Three Sports
Baseball, softball & t-ball coming in v1.1. Apple Watch remote in v1.2.